SmartestEnergy Limited - Digitising flexibility with trading experience for customers

Solution: Customer Interfacing (JuleSmart / SmartFlex)

The challenge

SmartestEnergy wanted to upgrade its traditional FlexiPPA product to give customers with flexible assets full control over energy trading. They needed a solution that delivered market transparency, automation, and ease of use.

The solution

We implemented SmartFlex — a digital customer interface powered by JuleSmart. The platform enables flexible trading, market tracking, price triggers, and self-service contract execution, all tailored to end-user needs.

The result

SmartestEnergy successfully digitised its FlexiPPA offer, increased customer satisfaction, and expanded its product portfolio — months ahead of schedule.

Facts and figures

  • 100% positive user feedback
  • Platform launched 6 months early
  • Expanded trading product portfolio

About SmartestEnergy Limited

SmartestEnergy is a UK-based energy supplier and trader, serving both commercial consumers and independent generators. Focused on digitalisation and innovation, they’ve partnered with Jules since 2019.

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